Launch of moblog and photoblog for new parents

We have been working hard lately,creating a moblog/blog/vlogg/daily journal for newborn babies, or actually, their mothers (or fathers).


It is the local newspaper that figured "since we always have had a lively family section with newborn ads - why not take this to the web? "

They have worked with us earlier on some projects (for example creating a moblog for the towns soccer team).

So they asked us to come up with a solution where they could offer new parents to publish pictures and videos of their little ones.

The result was launched in may, and has since then received a steady stream of new parents signing up, and posting pictures via MMS, mail and uploads, creating photo albums and writing daily entries.

The newspaper is happy, since they have a well defined audience for their advertisers (strollers, toys, baby-clothes, all parents knows what I am talking about).

Grandparents, friends and the like can subscribe to notification via email when a new picture of the baby they are subscribing to is posted.

There also seems to be a growing communication between the parents, sharing a lot of their experiences, asking each others questions and such, which could indicate the birth of a community.