Tuesday, October 11, 2005

Word of mouth - visual blogging

Is moblogging better than textblogging for WOM marketing? Well- it's not ALWAYS better, but when it comes to locations (resorts, restaurants) and physical products a photo or a movie is a nice illustration.

But also politicians moblog, to promote themselves. Pictures from their daily life makes them come closer to their voters.

At mobliblogg.net/fubbick (a small company specialising in t-shirt sales with motives for districts within the Swedish city of Malmö) writes reviews of restaurants, bars and fairs from the different neighbourhoods of Malmö.

When asked they claim that moblogging is the smartest solution for them. A picture and a text written from the location, is better than plain textblogging. Also, when writing reviews of events, they publish faster than the media and other blogs.

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