Thursday, March 16, 2006

Tele2 Comviq offers MMS for free

Tele2 Comviq in Sweden now offers their clients free MMSes.

"We think that this initiative, with free MMSes, is what is needed to get the MMS market going" Says Thomas Ekman at Tele2 Comviq .

Yes indeed. Lower the prices is one important step. Another one is to create useful services and applications for MMSes, like moblogging.

SMS and MMS differ in how they are used.

SMSes are fantastic for short, urgent messages, like "Im a bit late" or "Im there now, where are you?" and "remember to buy milk". None of these examples are in need of a picture to illustrate the message. All of them in some way demand a reply and a SMS often is the start to a longer chain of SMSes in a dialogue.

MMSes are in nature different. The picture IS the message. The text more or less just comes with it,(and sometimes not, the picture speaks for itself). The timing is also different. SMSes are "read now and reply now"- MMSes are more like postcards- the NEED to reply is not there in the same way as in a SMS. Unless you have an equally good pic to reply with, you don't (instead you reply with an sms).

And when the picture is the message a moblog is better than a phone to view, collect and share the pictures.


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